Your Personal Car Buying Advocate
We're not a dealership. We're your representatives who negotiate with dealers on your behalf to get you the best deal—without the stress.
$1,500+
Client Savings
100%
Less Stress
10–25%
More for Your Trade
4.9★
Client Rating
Our Story
After spending 15 years in the auto industry, our founder Michael Baldwin saw a problem: car buyers were at a disadvantage. Dealers have all the information— invoice costs, market data, negotiation training. Buyers have... Google and hope.
He founded Steer with a simple mission: be the expert in the buyer's corner. We know what dealers pay for cars. We know the current incentives. We know how to negotiate. And we use all of that knowledge for YOU.
How It Works
Our simple 4-step process takes the stress out of car buying.
Tell Us What You Want
Share your ideal car—make, model, features, budget. Not sure? We'll help you figure it out.
We Do The Research
Our team contacts dealers across our network to find your car at the best possible price.
We Negotiate For You
Using our knowledge of invoice costs and market data, we negotiate deals you couldn't get on your own.
You Choose & Drive
We present the best offers. You pick your favorite. We handle paperwork and delivery.
Why Choose Us
We're on your side—always.
Your Advocate
We work for you, not the dealer. Our only goal is to get you the best possible deal.
Stress-Free Experience
No haggling, no pressure. We handle the hard parts so you can enjoy the car-buying journey.
Expert Negotiators
Our team knows dealer costs, market trends, and negotiation tactics that save you thousands.
Results That Matter
Our clients save $1,500+ per vehicle. That's real money back in your pocket.
What We Help You With
Meet Our Advisors
Experienced professionals dedicated to getting you the best deal.
Michael Baldwin
Founder & Lead Advisor
Sarah Chen
Senior Car Buying Specialist
Michael Rodriguez
Negotiations Director
Emily Watson
Client Success Lead
Our Mission
To level the playing field between car buyers and dealers by providing expert negotiation services that save you money and eliminate the stress of car buying.