Our Leadership
Meet the team dedicated to transforming how people buy and sell cars. We're advisors, not dealers—and that makes all the difference.
Michael Baldwin
President
Michael brings over 20 years of experience in the automotive industry, having previously led operations at major dealership groups. His vision for Steer was born from witnessing firsthand how traditional car buying disadvantages consumers.
Highlights
- Former VP of Operations at AutoNation
- MBA from University of Texas at Austin
- Automotive industry veteran since 2003
- Passionate advocate for consumer transparency
Greg Sanders
Chief Operations & Technology Officer (COTO)
Greg oversees all operations and technology initiatives at Steer. With a background in software engineering and business operations, he has built the systems that power our transparent quote-scoring and dealer negotiation processes. His data-driven approach ensures every client receives consistent, high-quality service.
Highlights
- Expert in automotive technology and operations
- Extensive experience in software engineering
- Data-driven approach to customer service
- Built our proprietary transparency scoring system